In Hindu tradition, turmeric is considered an auspicious substance with strong associations with purification, healing, and protection. It is believed that turmeric’s natural properties cleanse the body and spirit of the bride and groom, ridding them of any negative energies and preparing them for the sacred act of marriage.

In addition to its spiritual importance, turmeric also has practical benefits. It is known for its anti-inflammatory, antibacterial, and skin-brightening properties, making it a natural cosmetic for brides and grooms. The application of Haldi is said to give their skin a natural glow and enhance their beauty before the weddings in Punjab, Delhi and Chandigarh. 

For brides, the outfit is usually in shades of yellow, orange, or green, in keeping with the colour scheme of the ceremony. Yellow, in particular, is considered the most auspicious colour for this occasion, as it matches the vibrant hue of turmeric and symbolises prosperity and good fortune. Brides often choose simple yet elegant sarees, salwar kameez, or lehenga cholis for this event, opting for lightweight fabrics such as cotton, silk, or chiffon to stay comfortable while being covered in turmeric paste.

Some brides choose to go all out with a traditional yellow saree with minimal embroidery, while others might opt for a more modern lehenga with intricate designs. The choice of attire often reflects the bride’s personal style, as well as her family’s traditions. 

The groom's attire is typically more understated compared to the bride's but no less symbolic. Grooms usually wear a simple kurta and pyjama in shades of white, cream, or yellow. The white symbolises purity, while the yellow ties into the colour scheme of the Haldi ceremony. In some cases, the groom may wear a more casual outfit such as a dhoti or a simple kurta with a scarf or dupatta.