The Roka ceremony marks the beginning of a series of events leading up to the wedding. It serves as a time for families to come together, strengthen their bond, and kick off the Himachal's wedding festivities. The ceremony ends with blessings from elders for the couple and a lavish meal. 

The customs observed during the Roka ceremony include applying tilak and exchanging gifts, honouring age-old traditions, and promoting cultural values.

Applying tilak symbolises respect and acceptance as the groom becomes a part of the bride’s family. Similarly, the act of exchanging gifts represents the cooperation that families aspire to achieve through marriage.

Furthermore, the Roka ceremony serves as a tribute to Himachal Pradesh’s cultural legacy. The traditional music, dance performances, and local cuisine featured during the event celebrate the region’s culture.

For her Roka, the bride wears a saree crafted from materials like silk, chiffon or georgette. The saree is elegantly draped around the body with the pallu (the end of the saree) gracefully placed over one shoulder. Sarees from Himachal Pradesh are distinguished by their handwoven designs, vivid hues, and threadwork. Notable styles include the Chamba embroidery, known for its Pahari motifs as well as the Kullu shawl saree that incorporates traditional geometric patterns. Kullu shawls are crafted using wool, sometimes blended with angora or pashmina to create a luxurious feel,making it perfect for staying stylish in the cold weather. If the bride wants a more understated look, she may opt for a salwar kameez with a dupatta. The dupatta often has an intricately embroidered border, sequins, or threaded tassels.

The kurta pyjama is a timeless attire choice for grooms. The kurta, a tunic typically crafted from silk, cotton or linen may have light embroidery or subtle patterns. It is paired with pyjamas (trousers) tailored from coordinating fabric that can be loose or churidar style (snug at the ankles), blending suave style and comfort. 

For a formal appearance, grooms can wear a sherwani, an elegant coat-like garment worn atop a kurta. Sherwanis are often made from fabrics like silk or brocade and adorned with lavish zari work, sequins, or bead embellishments. Paired with churidar trousers and draped with a dupatta or stole over one shoulder, this ensemble exudes a regal air. Grooms also often wear a turban known as the "pahari topi" as part of their attire. The turban represents honour and respect in local tradition. These turbans are crafted from colourful fabrics with geometric designs and embroidery work.