The Scarf Story

Shop exclusive collection by The Scarf Story

Joanna's journey began at Shimla where she spent her formative years at her ancestral home where beautifully woven scarves and shawls were a part of the family business and heirloom. Early in her age, she was exposed to refined textile. Amidst all the soft woollen fabrics, the grace and allure of pashmina caught her fancy. Not just warmth and comfort, these pashmina shawls were also a source of inspiration to her. Her love and fancy for these heirloom-worthy shawls grew deeper in the course of time. She followed her heart as it wandered back to her passion for the alluring workmanship of pashmina shawls and she found a label that specializes in it, now distinguished as The Scarf Story.

Shop stylish scarves by The Scarf Story

The Scarf Story is a reflection of Joanna's life long passion for pashmina shawls. Her signature designs tell a tale of her vision of the whimsical world and her cultural influences. The vivid patterns of the scarves by The Scarf Story range from intricate and bohemian to bold artsy designs. While some are influenced b pop culture, others imbibe the eternal charm of yesteryears. Every scarf is handcrafted with traditional sewing techniques and rendered with modern embroidery. The Scarf Story customizes each piece in the finest quality of cashmere and merino wool. These universal and versatile stoles can be flaunted on any occasion. The timeless designs stand the test of time. From modern class to old-school allure, these scarves blend with every aesthetic effortlessly. Shop these vibrant scarves by The Scarf Story at Pernia's Pop-Up Shop.

Shop pashmina shawls by The Scarf Story

A tradition many centuries old, the intricate needlework on a Pashmina originated in the 17th century and was introduced in Kashmir by the Persians. The rich craft was favoured and adorned by the royals of the Mughal empire. Till date, the most authentic pashmina shawls are found in Kashmir. The Scarf Story keeps this time-honoured craftsmanship close to its heart. The brand designs pashmina shawls with the immaculate wok of skilled artisans of Kashmir who can restore its vintage charm. Each shawl is handcrafted to glorify this age-old heirloom wear. The Scarf Story works with the local master craftsmen called 'Rafoogars' who specialise in darning and patching since the Mughal era. The traditional Jamewar and Kani work are developed under their immaculate artistry. That makes every pashmina shawl from The Scarf Story, one of a kind. Shop the collection at Pernia's Pop-Up Shop.