Pooja Shroff - The Fashion Label You Need to Create a Statement at Pernia's Pop-Up Shop.

Pooja Shroff needs no introduction when it comes to the contemporary fashion landscape. A Fashion Technology Graduate from Parsons, The New School of Design in New York, she began her journey quickly after finishing her degree in 2010, with her eponymous label that would take no time to garner global attention and become a celebrities' favourite brand. Her brand offers a contemporary and Pret line of silhouettes tailored for the women of today!

Pooja Shroff has won prestigious awards and accolades over the years, including recognition in 2019 from the Embassy of the Republic of Indonesia for her collection that merged Indonesia Batik with Indian Textiles, a remarkable step towards bringing together two distinct symbols of heritage and tradition. Later, she received certification from the FICCI YFLO women's organisation in Delhi in 2023 for her contribution to the field of fashion and accessories.

Only 7 years into the world of fashion, she debuted at Amazon India Fashion Week in 2017 as a member of the Fashion Design Council of India. Following that, her designs saw the runway of Lakme Fashion Week 2018 with fashion icons like Nimrat Kaur and Tahira Kashyap. From Hong Kong, Singapore and Bangkok to the posh markets of Dubai, Label Pooja Shroff's designs have reached various parts of Asia. Her designs also frequently feature in prestigious publications like Vogue, Cosmopolitan, and more. Pooja Shroff's label has seamlessly blended traditional craftsmanship with contemporary flair, attracting a diverse clientele and establishing itself as a prominent name in the fashion industry.

Discover Pooja Shroff’s Designer Dresses Collection Online at Pernia’s Pop-Up Shop

At Pernia's Pop-Up Shop, we have hand-picked a variety of chic dresses so you can skip sifting through a large collection of clothes and choose from the bestselling designs. Our Pooja Shroff collection boasts assorted styles that cater to different preferences and occasions, including Mini Dresses, Evening Gowns, boho-inspired ensembles, Blazer Sets and skirt sets, to name a few. It is safe to say that Label Pooja Shroff's collection of contemporary silhouettes is an epitome of chic and modern. At Pernia's Pop-Up Shop, you can also get your hands on celebrity-approved Co-ord Sets and jacket sets.

Discover a range of fabrics, such as sequins, crepe, cotton, denim, velvet and tweed, among others, at Pernia's Pop-Up Shop, and make sure that you find something for every mood. Whether you are going out for a casual party, an international trip, or a luxurious gala, our selection has something for every occasion - playful prints, intricate patterns, detailed embellishments - you name it. You will find glamorous foil finishes, delicate floral motifs, fun polka dots, perky bows, intricate lace details and embellishments like rhinestones, patchwork, ruffles and frills - each a story of attention to detail, craftsmanship, creativity and cultural influence.

Whether you are looking for a piece that sets you apart on a special occasion, a dress that lends you the distinction of being a trendsetter, or a versatile ensemble for everyday wear, Pooja Shroff's collection at Pernia's Pop-Up Shop is where you must look for a wide array of options. These designs are sure to elevate your style game while making you the go-to fashion connoisseur for style advice. Explore a variety you have never seen before and make every look Pooja Shroff-certified!

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Ranna Gill | Richaa Goenka | Shilpi Gupta Surkhab | Studio Rigu | Marviza | CP by Chandini and Priyanka | The Space Lines | Priyanca Khanna | Shine Bright | Eli Bitton