Ananke

About Ananke

Founded by Ajay Verma in 2017, Ananke is a luxury menswear brand based out of Mumbai in India. It houses kurtas, shirts, jackets, pants, and blazers for every occasion. The brand is named Ananke after the Greek primordial goddess of the same name, who is always depicted holding a spindle. She signifies inevitability, compulsion, and necessity. She is known to have created the world with this spindle, slowly bringing it into existence. The label creates outfits that tell a story, and are based on easiness and comfort. Ananke designer collection is always full of diverse cultural references, and created after immense research - not just with great design techniques. Find Ananke and more online in India on Pernia’s Pop-Up Shop.

Layer away with Ananke Jackets.

When it comes to layering, a designer jacket that is sharp, comfy, and trendsetting is not all you need! Your jacket also needs to resonate with your personal style and the occasion. This is where Ananke Jackets come into the picture! They’re made in vivid colour palettes, with neither too much nor too little going on in terms of design. Ananke Jackets are timeless and elegant, a quality seldom seen in menswear. No matter your taste, you’re sure to find a jacket that is suited perfectly to you from Ananke’s Collection. Don’t forget to style it your way and make it your own!

Ananke Kurta Sets for every festivity.

As Indians, we always have to be ready for an onslaught of festivities and not just in the peak festive season. Along with big fat weddings, there are also other intimate celebrations that deserve our best-dressed selves. Ananke Kurta Sets are for the men who love to make a statement with their style! For intimate celebrations, you can choose Ananke Kurta Sets that are plain and exquisitely made. For gala affairs, just pick a designer kurta set that is hand painted to perfection and you’ll be good to go!

Ananke Shirts to look & feel dapper.

Shirts are to a man what dresses are to a woman - without them, your wardrobe is incomplete! Get your hands on Ananke Shirts that are suave & smart, with flattering cuts and colours that will stand apart from the rest. You’re free to pick a shirt that has long sleeves or one that has short sleeves - both of these are equally trendy! The sizes of Ananke Shirts range from S to 6XL but for the best fit, you can choose to get yours custom tailored with ease. Discover the full designer collection from Ananke online in India on Pernia’s Pop-Up Shop.