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Vishala Shree
"I want to create beautiful things," Vishala always had this response ready for when people asked her what she wanted to do when she grew up. However, when the designer learnt that she could pursue a career in designing clothes, she immediately realised that's what she wanted to do. Her work is emblematic of India – on one hand, it’s a juxtaposition of different patterns coming together to form a syncretic whole; on the other, it embodies ‘reduce and reuse’. She had found her calling.
Birthplace
Ramgarh, Jharkhand
Birthdate
10th July 1989
Educational Qualification
Bachelor of Design, NIFT Raebareli
Founding date/year of the brand
2015
How did your career begin?
Vishala first found her design philosophy when participating in a denim reuse and recycle design competition organised by Lee and Vespa. She developed an elaborate collection of reconstructed denim in non-traditional silhouettes. Her unique voice stood out, and she won first place in that competition. This was followed by a showcase in the “India Runway Week”, where she pushed the boundaries with her collection of traditional Indian silhouettes in denim. After refining her philosophy by incorporating other fabrics, she launched her label “Vishala Shree”.
A Brief introduction about your brand/label?
The Vishala Shree label harmoniously brings together fundamentally different concepts. It is violent and chaotic in its creation – it begins with a deconstruction of materials and silhouettes that simply don’t belong together. These are then meticulously wedded together through surface ornamentation, embellishments, and prints. Slowly, beauty starts emerging from this chaos. At a more underlying level, the label is also about sustainability as the deconstruction process can fully exploit the principles of reuse and recycle.
Celebrities in Vishala Shree
PV Sindhu, Rashmi Desai
Tell us briefly about your favorite collections
Ethnorenegade: A fusion of ethnic Indian wear and reconstructed patterned designs.
Awards & Accolades
Lee Denim Redesign Competition organised by Lee and Vespa.
One person living/dead you’d like to dress?
Amal Clooney
Vishala Shree Image Gallery