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Urvashi Kaur
Urvashi Kaur, born and raised in an army family, grew up travelling all over India and visiting many small villages, where she developed a better understanding of the wealth of craft traditions India has to offer. Her year in Algeria was formative, introducing her to different cultures, which is now an ongoing theme she continues to explore through her work. Born in a low-income family, she was taught to be respectful and innovative with what she had by reusing and re-wearing what she had access to. She started experimenting with androgyny in her early years by wearing oversized clothes belonging to her brother, which she creatively styled in a way that defied conventional fashion. Urvashi was brought up in a creative and liberal atmosphere, further encouraged by her nani, a celebrated poetess and her mother, an artist.
Birthdate
12th May 1973
Birthplace
Delhi
Educational Qualification
Fashion Design, ESMOD Paris, B.A History
Founding year of label:
2008
The Beginning…
Urvashi Kaur’s foray into fashion was triggered by her interest in theatre and costume designing during her student days, which led her to join the fashion world. After working for almost four years in the industry, she realised a lack of a truly modern, conscious Indian brand. At that time, ethical fashion was not a common term and was perceived as something that was not very necessary. But, for Urvashi, fashion was the most fundamental act of self-expression and identity. Inspired by these factors, she launched her label, taking further the sustainability movement while proposing modern design and luxury.
Label Urvashi Kaur
Urvashi Kaur, a renowned sustainable fashion brand in India, redefines luxury with its handcrafted sensibility and intuitive designs. Since its inception in 2008, the brand has operated under the unique concept of 'GLOCAL’ - a fusion of global and local influences. Urvashi Kaur’s narrative has been about mindfulness, inclusion, and reinvention. Trans-seasonal, adaptable and gender fluid, the label endorses conscious consumption and creation and is built on the fundamental belief that luxury and fashion should co-exist with ethical ideologies and practices. With contemporary influences, Urvashi Kaur’s garments are often seen as tactile translations of minimalistic, functional design, accented by textural intricacies in neutral undertones and a layered monochrome palette.
Awards & Accolades
ELLE Graduates and Vogue's Forces of Fashion 2023
Celebrities in Label Urvashi Kaur
Ratna Pathak, Farhan Akhtar, Babil Khan, Tillotama Shome, Rasika Duggal, Shweta Tripathi, Dia Mirza, Neha Dhupia, Neha Sharma, Tara Sutaria, Malini Agarwal, Prajakta K, Tabu.
Urvashi Kaur Image Gallery