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Praful
Presently, transitioning to a slow and sustainable living himself in a quaint village of Goa, giving up a fancy jet-setting life, Praful lived for almost two decades in Dubai. As an initiator of Sepia Stories, he directs Design, Merchandise Curation, Marketing and Logistics Departments with panache and his sharp sense of humor. His extensive travels across the world in his career span of over two decades in Indian and International Fashion made him a free spirited glocal. He is an ‘acquired taste’, a stylish bohemian, an avid drape enthusiast, parent to two sprightly dogs and a potent cold coffee maker is finally doing what he loves to, bringing effortless sophistication in your wardrobe.
Birthplace
Mumbai
Birthdate
27th April 1975
Educational Qualification
Fashion Graduate from NIFT Mumbai
Founding date/year of the brand
2011
How did your career begin?
Praful worked with international retailers after graduating from NIFT. “Shoppers Stop in India, groomed me to be the professional I am today. Post Indian retail experience, working with brands like ALDO, KURT GEIGER, STEVE MADDEN, REISS, LIPSY LONDON to name a few honed my commercial skills”, shares the designer.
Sepia Stories
Ethos of Sepia Stories is to design and curate effortless styles with sustainability in mind. The team believes in slow, sustainable and conscious living. At Sepia Stories, it is a way of life to promote a slow, sustainable and conscious lifestyle through handcrafted artisanal products that represent a mindful India. The brand has pledged to delight customers with artistically handmade merchandise, that are organic in nature, stylish and exudes innate Indianness.
Tell us briefly about your favorite collections
Praful says, “I love CUE Collection, inspiration for which comes from the ocean, the skies and everything in between. I used natural organic fabrics in cotton, linen and modal dip dyed in natural colors to get the shades for CUE”.
One person living/dead you’d like to dress?
Audrey Hepburn
Sepia Stories Image Gallery