Karan & Mehak Jaggi
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Birthdate:
Karan Jaggi: 23rd August 1990 | Mehak Jaggi: 13th January 1990
Birthplace:
Ludhiana, Punjab
Founding year of label:
2018
The Beginning…
The husband and wife duo launched the Safaa brand together, embarking on an exploration of possibilities. With a family history of almost 60 years in manufacturing women's dress material, shawls, and more, they gradually delved into new dimensions. Their journey involved being tested and willingly seeking challenges to push their boundaries.
Safaa as a label
With roots in their family's 60-year-old weaving business using jacquard looms, they began exploring additional silhouettes. Every article is meticulously crafted in-house, starting from scratch. The design is finalised first, followed by the weaving of the base fabric to match the chosen design. Their exclusive focus lies in crafting original Indian formals, aiming to create pieces with a lasting legacy that seamlessly blend traditional elegance with contemporary silk heirlooms. The label’s luxury formal line features contemporary silhouettes with the perfect sorbet summer colour palette.
Highlighted Collections
Khaab — Memoirs of One Summer Afternoon
A famous personality you’d like to dress?
Sonam Kapoor
Safaa Image Gallery
