Vrinda Sachdev and Gurinder Singh started their journey in fashion with a vision to incorporate their distinct design sensibilities into their fusion lines. In 2011, they started the Qbik label, creating designs that have been recognised nationally and internationally. Vrinda Sachdev's design philosophy is based on the principle of femininity and consists of floral patterns merged with geometric details. The label uses the contrast of colours, textures, and fabrics in its designs, resulting in clothes with modern cuts and elaborate hand embroidery.
Label Qbik
Qbik is on a mission to provide exquisite styling products for the urban Indian customer. With specialisation in made-to-measure garments and a keen eye for details, Qbik has developed a range of menswear and womenswear comprising of underwired bralettes, kaftaans, sarees, lehengas suits, tuxedos, blazers, shirts, accessories and shoes, The label’s creations are made from fabrics around the globe. The brand uses a varied collection of fabrics, including cashmere wool blends, and other specially crafted fabrics. Qbik celebrates an unconventional way of making sense out of chaos.