The Beginning…
While working persistently for several years with renowned Indian designers and the world’s largest export house, Pritika Vora saw a considerable void in the Indian market. With her label, she strives to bridge the gap between contemporary and ethnic wear by making it affordable, luxurious, and timeless. Pritika began her journey with one person and no physical workspace in 2018; her determination and years of hard work have resulted in the opening of a workshop that currently employs 20 Indian artisans.