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Divya Sahaya Aggarwal
Divya Sahaya Aggarwal, the founder of Petticoat Lane, believes that fashion is a way of self-expression. Her “Don’t follow fashion, create your own” philosophy exemplifies her uniqueness and creativity. Divya trained at NIFT Delhi and got her master’s degree at the London College of Fashion. She honed her craft by working with top Indian designers and labels before launching Petticoat Lane.
Educational Qualification
Graduate, NIFT Delhi and Masters from London College of Fashion.
Founding year of label:
2003
Petticoat Lane
Petticoat Lane, named after the iconic fashion and clothing market in London, is a brand that celebrates India’s rich textile heritage. The label explores India’s rich textile heritage and reinterprets traditional ethnic wear with contemporary cuts. Motivated by the contrast between the simplicity of everyday life and the magnificence of Mughal architecture, Petticoat Lane uses embroidery techniques like zardozi and aari that have been handed down from generation to generation of artisans. The brand's strength is crafting elegant clothing for the modern woman, combining classical elements with contemporary trends.
Petticoat Lane Image Gallery