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Nida Mahmood
Nida Mahmood was born and brought up in Lucknow. The designer was inclined towards art and creative work since childhood. During her schooling, she avidly took part in debates, elocutions, sports, drama and theatre.
Birthplace
Lucknow
Birthdate
14th June 1982
Educational Qualification
N.I.F.T Graduate
Founding date/year of the brand
2009
The beginning…
Being a science student, Nida Mahmood had planned to pursue medicine. The designer shifted her choice and applied for the NIFT entrance exam. She got through and her journey of fashion began.
Nida Mahmood Label
With its heart seated deep in culture and Indian tradition, brand Nida Mahmood is modern yet traditional, old school yet new-age India. The brand believes in telling a story relevant to today. Brand Nida Mahmood is an ode to the surreal world of a quirky mindscape. It is free-spirited and spontaneous while being grounded in Indian culture. Nida Mahmood draws inspiration from India’s design heritage and its people.
Celebrities in Nida Mahmood
Lady Gaga, Virat Kohli, Deepika Padukone, Priyanka Chopra, Kangana Ranaut, Kajol Devgan, Parineeti Chopra, Diana Penty, Alia Bhat, Liza Hayden to name a few.
Collaborations
Victoria Albert Museum (London), Adidas, Nike, Harley Davidson, World Superbikes, Absolut, Moda Espana, Swarovski, Godrej, Channel V, VH1 to name a few.
Nida Mahmood Image Gallery