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Niveditha Ashwath
Niveditha Ashwath's love for fashion began with a passion for dressing up and expressing her unique style. What started as a creative outlet soon evolved into a journey of designing her own pieces. Today, her brand embodies this deep connection to fashion, blending artistic flair with a modern touch.
Birthdate
13th November 1991
Birthplace
Vijayawada
Educational Qualification
Masters in Fashion Design
Founding year of label:
2022
The Beginning…
Niveditha Ashwath’s fashion journey began with a love for designing outfits for herself and her close circle. What started as a hobby soon grew into a deep fascination with fabrics and silhouettes. As her passion evolved, she honed her skills and, driven by the desire to share her designs, founded her label, "Sayaanika", where her creativity continues to thrive.
Sayaanika
Sayaanika is a women-owned brand founded by four cousins, each managing different aspects of the business. The name, an amalgamation of their own, symbolises the strength and grace of a Goddess — reflecting their collective vision. Born out of a shared passion for fashion. With designs that blend tradition with modern elegance, Sayaanika is a homegrown label striving to become one of India’s leading fashion brands. The brand is rooted in creativity, collaboration, and an unwavering commitment to style and quality.
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