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Monica Shah and Karishma Swali
With a shared love for Indian arts and crafts, Monica Shah and Karishma Swali, the brainchild behind JADE by Monica and Karishma, converted their passion for fashion into a vivid showcase through their brand. Having worked for reputable fashion houses from Italy, their creations feature global influence with an indigenous touch. The designer duo take inspiration from their travels, reimagining the intricacies of traditional handicrafts as contemporary classics. Monica and Karishma's mission for the brand is to give heritage handcraft its rightful position as timeless art through contemporary reimagination.
Educational Qualification:
Karishma Swali- Fashion Design, NIFT Monica Shah- Graduated from Central St. Martin’s in London.
Founding year of label:
2008
Jade by Monica and Karishma
JADE is a delicate symphony of admiration for India's rich artisanal legacy and a solid aspiration to reinterpret it as a modern fable of couture. Every JADE piece embodies a story threaded together by the Indian arts and crafts alongside the personality of the JADE woman—someone who honours tradition and aligns it effortlessly with her unique sensibilities. Created with materials of the highest quality and expertise of handicraft artisans, JADE garments represent a union of tradition, innovation and style. Inked in unconventional colour schemes that redefine evergreen fashion, which is further elevated by the artisans under JADE’s contemporary dynasty, each outfit is like a combination of the past and the future.
Celebrities in Jade by Monica and Karishma
Jacqueline Fernandez, Athiya Shetty, Kajol, Aishwarya Rai, Mouni Roy, and Pooja Hegde.
Highlighted Collection
Grassroot Artisan Project, ‘tārā‘ – The Evening Edit
Collaborations
JADE by Monica & Karishma X CCDF JADE by Monica & Karishma X PETA JADE by Monica & Karishma X The Chanakya School Of Craft
Awards & Accolades
Compassionate Designer Award by PETA India
Jade By Monica And Karishma Image Gallery