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Ashima Arora
Ashima Arora loved creating and designing from a young age. She studied fashion at NIFT, which helped her explore her creativity. Besides fashion, Ashima enjoys doing art in her free time, which brings her joy and helps her express herself.
Birthdate:
14th December 1967
Birthplace:
Delhi
Educational Qualification:
Fashion Designing, NIFT
Founding year of label:
2013
The Beginning…
Ashima’s venture into fashion design was ignited by her son’s insistence and further encouraged by her natural inclination towards building standout designs. Her design principles are rooted in the fashion design education she received from NIFT.
Label Jade by Ashima
JADE by Ashima is a label that celebrates the fusion of contemporary elegance with traditional Indian craftsmanship. The label’s signature lies in the intricate detailing, luxurious fabrics, and innovative designs that define each piece in its collection. The label’s unique selling proposition lies in its ability to seamlessly blend traditional Indian aesthetics with modern silhouettes, offering customers a contemporary yet culturally rich fashion experience. With each collection, the label strives to inspire a sense of elegance, sophistication, and cultural reverence, inviting customers to embark on a sartorial journey that celebrates tradition, innovation, and timeless beauty.
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Jade by Ashima Image Gallery