Delhi

2004

Gauri Tondon and Radhika Tandon, both successful in their careers in finance and law, decided to embark on their jewellery-making business without a clear plan. It all started as a personal endeavour. Isharya was named after their three children's initials. At first, their products were intended for friends and family members. The breakthrough was in 2004 when a ring that Radhika had designed got noticed by Daily Candy's editor, which led to a dramatic increase in demand and the realisation that these creations could be marketed realistically.

Isharya is a fine jewellery label that combines art as a form of expression with a touch of sentimentality, heritage techniques with the latest trends, and well-known symbols with alternative aesthetics. The brand presents an ocean of designs for each type of weather, destination, and mood, perfect for all tastes and preferences. The foundation of Isharya's philosophy is to popularise the art of jewellery dressing because every woman is entitled to a magical trove of unique gems that add flavour and flair and showcase style, creativity and freedom. The label’s collection caters to a casual yet trendy kind of woman. Each piece carries a special meaning from simple, elegant, and easy-to-wear pieces to durable traditional asymmetrical necklaces, hoop earrings, and bracelets crafted for the modern woman. Isharya hopes to transform the idea of costume jewellery, often used as a disposable collection, into one of the heirloom jewels.

Kim Kardashian, Jennifer Lopez, Eva Longoria, Freida Pinto, Sonam Kapoor Ahuja, Selena Gomez and Priyanka Chopra.