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Eina Ahluwalia
Born and brought up in Kolkata, Eina spent 4 years studying for MBA and later realised the corporate lifestyle just wasn’t for her! Describing how she felt about her corporate life, Eina says, “I didn’t want to be working in a soulless career for 60 hours a week to stay ahead in the rat race, earn cars and houses, but have no life.” Her love for travel and the need to spend quality time with family, friends and herself along with working on something she loved is what prevented her from going after a cushy 9-5 job.
Birthplace
Kolkata
Birthdate
9th May 1975
Educational Qualification
Alchimia Contemporary Jewellery School, Florence
Founding date/year of the brand
2003
The beginning…
Eina was 28 years old when she quit her job and started working with jewellery. She knew she wanted to do something with handicrafts because she had always been awe-struck by the skill of craftspeople and shocked by the prices they sold their masterpieces at. She observed that a small design intervention to make traditional style relevant in the contemporary market was all they needed to turn their craft into the design, and maybe even art. She then started working with craftsmen in villages around Calcutta across media and material- terracotta, wood, cane, metal, fabric, wax, jewellery. She later realized that she had to pick 1 area to pool all her resources, and since jewellery required the least space, had a wide scope and the best response - that’s what she chose to pursue!
Eina Ahluwalia as a label
The label’s themes revolve around feminism and spirituality, and the pieces are sometimes subliminal and sometimes loud messages to the wearer and the world. They are meant to give people a strong yet beautiful way to wear a personal reminder or a point of view. The process of creation is usually cathartic. Rooted in traditional craft and hand made as a philosophy, Eina Ahluwalia works with master craftsmen to create intricate and detailed fretwork with a soul that cannot be matched by machines.
Highlighted Collections
In March 2011, the label presented their collection Wedding Vows at Lakme Fashion Week with parallel messages and strong symbolism throughout the runway show. The collection was far from the idea of a traditional, quintessential bride who is shy and demure. Instead, it focused on presenting an alternate image. Confident girls with strong strides; the collection showcased the power and confidence from boardrooms and careers to be a part of the bride’s portrayal
Celebrities in Eina Ahluwalia
Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Kalki Koechlin, Kareena Kapoor, Kajol, Aishwarya Rai Bachchan, Katrina Kaif among others.
Collaborations
Swarovski Collaboration - Confluence, Kallol Datta 1955
One person living/dead you’d like to dress?
Frida Kahlo
EINA AHLUWALIA Image Gallery