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Khushboo & Vidhi
Khushboo has been a fashion enthusiast since a very early age, and also enjoys dancing, cooking, reading and doing yoga. Vidhi enjoys dancing as well, and is also an ardent traveller and explorer.
Birthdate
23rd November, 1990; Vidhi: 27th June, 1992
Educational Qualification
NIFT Graduate; Vidhi: MBA in Finance
Founding date/year of the brand
2015
The beginning…
“One of my friends was opening a new store and she asked me to send a few pieces and that was it. We haven't looked back after that,” says Khushboo. “I started my career with Ease. I was always keen on doing something in fashion. It all started with making a small range of 10-12 pieces and after that there was no looking back,” states Vidhi.
Ease
A minimalist clothing label based in Mumbai and founded in 2015, Ease is the labor of love of sisters Khushboo and Vidhi. The label’s identity is rooted in bright colours, easy outfits and minimal yet striking pieces.
Highlighted Collections
Festive 2018
Celebrities in Ease
Dia Mirza, Richa Chadha, Preity Zinta, Rhea Chakraborty, Manisha Koirala, Chitrangada, Sanya Malhotra, Sargun Mehta, Sonam Bajwa, Raashi Khanna, Sunny Leone, Adah Sharma and more.
One person living/dead you’d like to dress?
Alia Bhatt
Khushboo & Vidhi Image Gallery