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Isha K Soni
“I come from a traditional family. Growing up as an older sister to 2 siblings, I always remember being a self-proclaimed parent to them. My mother has always been an angel. I grew up in her grace. I can fairly say I am what I am today only because of the way she shaped us”, says Isha.
Birthplace
16th September 1989
Birthdate
New Delhi
Educational Qualification
Graduate
Founding date/year of the brand
2019
The beginning…
Isha decided to give her passion a go right after school. After experimenting with ethnic and western wear, she found her individualistic niche and decided to launch Blush and M.
Blush and M
“After having my baby, I looked everywhere for some statement pieces and realized that there was a big gap in the market for fuss-free pret wear especially for plus sizes. My husband identified that as an opportunity being a businessman himself and I decided to fill this gap and hence designed my first collection for Blush And M”, says the designer. Blush And M strive to fulfil modern style needs while keeping comfort and easy dressing at its finest. The USP of the Blush and M brand is Fuss Free Clothing. Something that is easy to dress up or down.
Highlighted Collection
“My favourite collection by far is our current one called SERENA. It was designed keeping in mind the post covid lifestyle of people worldwide. Keeping comfort and small gatherings in mind”, Isha K Soni shared.
One person living/dead you’d like to dress?
Grace Kelly
Isha K Soni Image Gallery