The Beginning…
Born out of the visionary collaboration between Amit Arora and his father, the decision to rebrand marked the beginning of a fresh chapter in the family's fashion journey. Under the new name, ‘Amit Arora,’ the brand sought to resonate with the current youth while upholding the tradition of meticulous craftsmanship. Each design captures the essence of timeless elegance blended seamlessly with a contemporary twist. Amit Arora, the creative force behind the label, weaves a narrative that embraces change and actively shapes it, redefining the family legacy for a new era of style evolution.