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Sweta Agrawal
Sweta Agrawal's design language is an amalgamation of two distinct cultures – Rajasthan and Nepal. Her designs effortlessly blend elements from these diverse cultural landscapes, giving her brand a distinctive edge that bridges tradition and modernity. This cross-cultural influence has become a hallmark of her creative style, bringing global sensibilities to her collections.
Birthdate
24th August 1976
Birthplace
Jaipur
Founding year of label:
2017
The Beginning…
Sweta Agrawal's journey in fashion design began with creating pieces for her family and friends. What started as a simple hobby quickly blossomed into a full-fledged passion for designing clothes. With each creation, she honed her skills and developed her unique style, ultimately leading her to establish her label.
A Humming Way
A Humming Way is a luxury clothing brand dedicated to experimental design, highlighting the beauty of Khaadi and other Indian vegan textiles. The label’s primary focus is on creating unique pieces that centre around the essence and tactile richness of traditional fabrics. The brand takes pride in celebrating the inherent surface textures of these textiles, often incorporating them into the designs to enhance the overall aesthetic. A Humming Way is deeply committed to sustainability and innovation, crafting garments that not only showcase the artistry of Indian fabrics but also embody their dedication to preserving the environment and promoting ethical fashion practices.
Breakthrough Collection
Matsutake
Celebrities in A Humming Way
Bhumi Pednekar, Kriti Sanon, Kajal Aggrawal, Masoom Minawaala Yami Gautam
Awards & Accolades
Selection at New York Fashion Week & Altaroma Fashion Week
A famous personality you’d like to dress?
Julia Roberts
A Humming Way Image Gallery